Car buyers often ask, “What color car is safest?” Unfortunately, the relationship between car color and safety is not at all clear, because only two scientific investigations of the matter have been conducted to date, and the authors of both studies admitted that they were not able to draw clear or generalizable conclusions.
The relationship between car color and safety is complex. Background color (trees, desert, etc.), weather conditions (rain, fog, snow), and daylight have a profound effect on conspicuity.
Of the two studies identified that actually sought to test the association between vehicle color and crash involvement, one found that silver cars were least likely to be involved in injury crashes (Furness 2003), and the other found that white or yellow cars were least likely to be struck by other drivers who committed infractions (Lardelli-Claret 2002). The finding that silver cars were safest was contradicted by many anecdotes of silver being seemingly invisible to other people and to animals, especially against the sunset.