Hey Radarbusters what do you think?
Cash-strapped Toledo Police Department in Ohio to sell advertising space on cruisers
Peter Kenter, National Post
Published: Friday, June 22, 2007
Urbanites have gotten used to the idea of transit system vehicles sporting ads to flog the latest movie or deodorant product. The Toledo Blade reports that the cash-strapped Ohio city has gone one step further. After a suggestion by Toledo mayor Carleton "Carty" Finkbeiner, the Toledo Police Department is offering advertising space on a panel of police cruisers at a cost to sponsors of US$15,000 -- roughly half the price of a new patrol car. Ads will remain on the cruisers during the service life of the vehicle. About 100 of the force's cruiser fleet needs to be replaced. Police Chief Mike Navarre has nixed the idea before, but he says the force will now consider applications for "tasteful" ads, excluding massage parlours and strip clubs. Doughnut shops are welcome to submit advertising proposals.