I-85 Georgia & South Carolina weekend speed crackdown

ATLANTA (June 28, 2007) - This weekend law enforcement agencies in Georgia and South Carolina are rolling-out a full-scale speed enforcement mobilization to crackdown on the Southeast’s worst offenders. It’s called the 100 Days of Summer H.E.AT. and the Georgia Governor's Office of Highway Safety has issued a Joint H.E.A.T. Advisory with all law enforcement agencies with jurisdiction along the two-state I-85 corridor.

It starts with a combined show of support at a joint 10AM news conference at the BMW Manufacturing Plant in Greer, South Carolina Friday morning. After the latest updates about the upcoming Georgia and South Carolina July 4th impaired driving campaigns, law enforcement officers from both states will leave the staging area to concentrate their high visibility H.E.A.T. patrols on speeders on Interstate 85 throughout the weekend.

“The fact is, speeding is a high-risk driving behavior,” says Director Bob Dallas of the Governor's Office of Highway Safety. “And critics who claim speed enforcement is just about raising revenue need to take a long look at Georgia’s crash death data to understand this is really about raising survival rates on our highways.”

Why conduct a major H.E.A.T. crackdown here a weekend before the Fourth of July holiday? Because each year during the summer months, more than 2,500 lives are lost across the Southeast due to fatal crashes! In Georgia alone, a third of holiday traffic deaths are speed related.

“You see, the real cost of speeding is measured in human suffering, not traffic fines,” says GOHS Director Dallas. “To our traffic enforcement teams, speed-related crashes mean identifying someone’s family member from dental work, collecting enough remains for a closed casket funeral, or making three-A.M. death notifications on a stranger’s front porch. Any cop would rather work a H.E.A.T. detail writing tickets to give you a second chance to slow down and live.”

H.E.A.T. stands for “Highway Enforcement of Aggressive Traffic.” The 100 Days of Summer H.E.A.T. campaign is a multi-jurisdictional highway safety enforcement strategy designed to reduce high-fatality crash-counts during the potentially deadly summer holiday driving period from Memorial Day through the Fourth of July and Labor Day holidays. Summer 2007 marks the fourth consecutive year that waves of law enforcement patrols in 159 Georgia counties will crack down on dangerous, aggressive, and high-speed drivers who place innocent motorist lives in peril.

The goal of the BMW H.E.A.T. news conference event is to raise public awareness that law enforcement will be strictly enforcing speed, DUI, safety belt and child safety seat laws on Georgia and South Carolina roadways during the entire summer travel period. Motorists are warned they’ll encounter high visibility patrols and sobriety road checks wherever they travel during the summer holidays.