Traffic Police makes appointments for road safety campaigns

by Kenny Lim 30-Jun-09, 10:37

SINGAPORE - The Singapore Traffic Police has appointed Y&R and Starcom, as well as local shop O3 Advertising Interactive Solutions, for its annual road safety campaigns in the city-state.

The partnership of Y&R and Starcom will be responsible for developing an anti-drink driving campaign, while O3 has been appointed for a road safety outreach drive.

Up to 20 agencies reportedly participated in the briefing for the campaigns when the tender was issued at the end of April