I noticed once that my local Super Target carries at least three Cobras.
One priced around $40 and there were plenty of those on the shelf.
One priced around $70 and there were none of those on the shelf.
One priced over $100 and there were quite a few of those on the shelf, though not as many as the $40 unit.
I think I'm starting to see the mentality of the Cobra buyers. The $40 unit is obviously crap; the units priced over 100 are too expensive. The $70 unit is a happy medium. At least then you can say you don't have the crapiest Cobra.