The product with no mention's evil twin

I was wandering around various UK resellers sites this morning and noticed a good few were hawking "the man with no mention's" latest scam, sorry product.

So for any newbies out there seeing *stars* a few words of advice....

NO, NO, NO, BAD NEWBIE DON'T EVEN THINK ABOUT IT.

The reason I'm bringing this up is that google searches for another well known parking sensor product bring up sponsored links for this thing and I'm just trying to preempt any "is this POS any good?" posts.

Oh and according to their site, they are bringing out a wireless version "soon."
Note: wireless version=empty box? :D