New traffic safety campaign against speeding launched in Estonia

New traffic safety campaign against speeding launched in Estonia

Juhan Tere, BC, Tallinn, 30.06.2009.

On June 29 the Roads Administration in co-operation with the Police Board of Estonia launched a traffic safety campaign, the objective of which is to remind people that speeding is not allowed, writes Postimees Online/LETA.

http://www.baltic-course.com/eng/tra...0_speeding.jpg The message of the campaign is: "The lives of your loved ones are not test subjects. Do not exceed the set speed limit!" and its aim is to inform drivers that consequences for speeding might be irreversible for drivers themselves as well as passengers in the vehicles and responsibility for what takes place always lies with the person behind the wheel.

In the year 2008, a total of 385 one-vehicle accidents with human casualties took place on the roads outside settlements – 25 persons died and 581 persons were injured. There were also 92 crashes with the car coming from the opposite direction – in those accidents, 27 persons died and 200 were injured.

This forms 39% of all fatalities of traffic accidents in 2008. A total of 132 persons died in traffic last year.

The campaign that cost approximately 800,000 for the Roads Administration includes TV and radio advertisements and outdoor media posters to be displayed on the roadside. The active campaign period will last until July 19.