Agreed - It seems like there is not a lot of business people around here.
In addition to what it costs for making the product.You have to recover your overhead when you sell the item. When Beltronics develops these new products a significant amount is used in R&D, sales and marketing - not to mention overhead items like rent, CEO bonuses, taxes in the USA, insurance and the need to make a profit.
The STi was the most expensive R&D project they ever had and it was almost killed due to the cost. Even if the unit cost $50 to make they still have to recover (or charge for those dollars spent) If $1,000,000 went into R&D and they sold 10,000 units, that adds $100 for each unit. If direct salaries (not G&A overhead) are $2,000,000 a year that costs $200 for each unit - for one year.
I know the numbers are different than what I have but you get the idea. Lets make a few assumptions for arguments sake - If they sell 10,000 Sti -Rs and a new STI-R cost $250 to make, after R&D add $100 , Direct Salaries add another $200 and a Profit of 40% add $220. After you add all that up you get a sales price of $770 or so. If R&D was $3,000,000 then it would be $200 more..etc.
Then there is what the market bears. If they can add a few hundred more to the price and still hit their sales target then they will. If people are buying the unit at that price then it is not overpriced since the market agrees to it. If no one buys the product like the old STI-R then we can say it is overpriced, but if people are buying them they are not. Then as the product ages with no more R&D (see V1 or Rx-65) they can lower the price (or keep it the same price as inflation rises) and still make money since the units previously sold provided the money to cover the R&D incurred to develop the product.
I think one reason that the V1 has been able to hold to a price point is that there is no R&D costs to recover over the past few years. They just have to cover direct costs, overhead and then they get their profit, which might be fairly good and comparable to Bel, we don't know.
Ever figure out what an iPhone costs to make, its nothing compared to the R&D to get to the point to make it, not even close - and they sold millions and millions this year alone.





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